Marketing Articles

Avatars vs. Audience: Defining Your Ideal Client

One size does not fit all. For years, business owners have been told to know their audience so they can market to them better. Many entrepreneurs heed this advice but don’t dive deep into their…

When to Outsource Your Marketing

In a perfect world, your in-house team can handle all your marketing efforts effortlessly. But the reality is that sometimes, they will need some help and could benefit from outsourcing to a marketing agency or…

Create a winning online marketing strategy

As people spend more and more time on the Internet, online marketing is essential, regardless of industry. Investing in it can attract new customers, retain current ones, increase your revenue, and drive meaningful results for…

How much should you budget monthly for your marketing?

A marketing budget is essential for any business. However, since every business is unique, there is no hard and fast marketing budget that works across the board. The ideal marketing budget for you will depend…