About SEM Dynamics
Masha Mahdavi has over ten years of experience in Digital Marketing, and she has worked with clients across a variety of industries including legal, medical, retail, and local businesses. Her roster of past clients includes Laser Away, Spaulding Plastic Surgery Center, Yellow Cab Company, Monster Electronics, and more. Her focus is on working with clients in very competitive niches and generating ROI through Digital Strategy, Search Engine Optimization (SEO), Paid Search and Paid Social Media.
Masha discovered her passion for marketing when she worked as a brand ambassador for companies such as Fox, Coca Cola, M&M's, Axe, and T-Mobile, to name a few. After witnessing firsthand the impact of a successfully implemented marketing campaign can have on sales and ROI, she changed her focus to digital marketing.
In 2011, Masha started working at Promoting Group, a digital marketing agency with over 120 clients. There she received recognition for successfully implementing campaigns and was promoted from Account Executive to Director of Marketing, to Director of Operations. Masha developed new strategies and oversaw the execution of all marketing campaigns for every client, ensuring that they met their KPIs and ROI. She also implemented new standard procedures and workflows for the rest of her team.
In 2015, Masha joined Wilshire Law Firm. Masha implemented many successful marketing campaigns and Paid Search strategies that enabled the company to double in size in just a short three years. During the process, she grew the marketing department to 12 team members and increased the number of monthly signed cases by 369%.
After developing a successful and sustainable marketing campaign for Wilshire Law Firm, Masha partnered up with Matt Post to launch SEM Dynamics.
Fun Fact: Masha loves rock-climbing, snowboarding, and camping.
As a self-taught practitioner, Matthew Post built his first website in the summer of 1996. Within two years he would find himself building his first commercial website, Resort Cities, which catered to the travel and entertainment industry.
In 2001, Matthew assisted in the launch of Web Media Marketing, a digital development and marketing company that catered to creating, optimizing, and selling online casinos. He was an integral part in launching two industry-specific pay-per-click- search engines. Matthew also worked on a variety of online casinos to rank them organically on search engines.
In 2007, Mr. Post became President of Etronity, Inc., whose core business was in operating several eCommerce websites. He worked directly in overseeing the marketing, SEO, and CRO efforts of the sites, which lead to revenue growth of over 400%. In 2015, Matthew sold the majority of the assets of Etronity Inc.
Continuing with his passion for website development and optimization, Mr. Post took on the role of Web Developer and SEO Analyst for Wilshire Law Firm in 2017. In addition to the increase of organic traffic, Matthew worked with the marketing team to test, and optimize their pay-per-click landing pages.
Matthew Post partnered with Masha Mahdavi to launch SEM Dynamics where they utilized their strength in data analysis to focus on conversion-based website development and marketing.
When he's not building or optimizing websites, Matthew enjoys roasting coffee, brewing craft beer, and seeking adventure in the outdoors.
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