Business Marketing Articles
How Google PPC Search Ads Work
Google Search is the world’s most-used search engine. As such, it is a popular destination for marketers and business leaders to advertise their products and services. Google allows them opportunities to place their ads in…
Writing Content to Rank on Search Engines
There are many struggles involved with converting people into paying customers. A marketplace might be overcrowded with competitors. Consumers might take longer to choose a specific brand because of all the choices. If you want…
SEO Expectations: What SEO can and can’t do for you
Search engine optimization, commonly referred to as SEO, comprises of many hotly debated and misunderstood topics. Some people claim it’s the be-all and end-all of online marketing, while others say that SEO wastes time and…
Is a Google Ads campaign right for you?
Google Ads can be a great way to increase website traffic and boost sales, but it’s important to understand what you’re getting into before you start. This article will discuss the basics of Google Ads,…
Avatars vs. Audience: Defining Your Ideal Client
One size does not fit all. For years, business owners have been told to know their audience so they can market to them better. Many entrepreneurs heed this advice but don’t dive deep into their…
When to Outsource Your Marketing
In a perfect world, your in-house team can handle all your marketing efforts effortlessly. But the reality is that sometimes, they will need some help and could benefit from outsourcing to a marketing agency or…
Top 7 Tips for Launching a Winning Google Ads Campaign
If you’re ready to take your business to new heights, Google ads should be on your radar. As long as you launch your campaign strategically, you’ll be able to hyper-target your audience. This can build…
Review: Is Weebly Worth It?
There is no shortage of website builders on the market. Weebly is one option. You can use it to create and publish websites, blogs, and online stores. Since Weebly is known for its reliability and…
9 tips to get more leads from your website
Creating a successful lead generation strategy involves some trial and error. There’s no magic formula that works for every business, but there are simple changes you can make to your marketing mix to increase the…