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Case Study: Cutting CPA by 50% and Improving Lead Quality

A personal injury law firm came to us looking to improve the efficiency of their Google Ads account. They were generating leads, but many were low-quality and not converting into signed cases.

After reviewing the account setup, we found that the bidding strategy was optimizing toward the wrong signals, prioritizing volume over lead quality.

We shifted the focus from volume to quality by refining conversion tracking, resetting the bidding strategy, and restructuring campaigns around high-value signals.

The results

  • 120% increase in qualified leads
  • 50% reduction in cost per lead
  • 120%+ increase in ROAS

The key takeaway:

Better data leads to better results.

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About The Author

Masha Mahdavi

Masha Mahdavi

Masha Mahdavi has over ten years of experience in digital marketing. She has worked with clients across a variety of industries including legal, medical, retail, and local businesses. Her focus is on working with clients in highly competitive niches and generating ROI through data-driven strategies, search engine optimization, paid search advertising, and paid social media.