Paid Search Marketing Management
Sponsored search engine marketing, professional paid search services, pay-per-click (PPC) marketing – call it what you will, but what the service really boils down to is getting more qualified people to visit your site because the more qualified visitors you get, the more likely you are to generate new leads and earn new business.
Paid marketing can be your way to skipping to the front of the search engine line; allowing a scalable amount of qualified people who are actively looking for the services that you offer.
Why paid search marketing
Your site is a powerhouse of marketing and sales. You’ve got it running smoothly and looking professional, and it’s packed full of deep, meaningful content ready and waiting for visitors to come and check you out. However, it’s still not getting the traffic you anticipated, and you aren’t seeing those huge returns on investment you were hoping for. The internet is filled with competition, and it can be hard to have your company stand out from the rest of the crowded marketplace.
This is where PPC marketing can come in to save the day. With a well-managed pay-per-click advertising campaign, your website can realize a quick ROI. With pay-per-click services, you are paying for results and nothing else. Our highly-optimized advertising campaigns will provide you with a massive advantage over your competition. Not only does PPC provide you with instant results, but it can also be specially tailored for extremely specific times and locations that allow you to target only the highest value audience.
A carefully managed PPC campaign can net you amazing returns on ad spend that will significantly increase the value of your well-crafted site. PPC success requires careful attention to detail and constant optimization of both your advertisements and your landing pages, but with that management comes great rewards for your business. Creating and maintaining a successful PPC campaign can be a complicated affair. This is especially true if you want to see maximized returns on your ad spend. This is where PPC management services come in.
What is a PPC Management Service?
PPC (pay-per-click) services are made to drive search engine traffic right to your doorstep. While waiting for organic SEO services to take effect, or you need a boost before the next fiscal report, PPC services can produce high-quality and strongly converting traffic directly to your site through search engines like Google, Yahoo, and Bing. Sponsored search engine marketing helps you target and access the kinds of visitors you want to drive to your pages, so you can see increased return on your marketing investments and put your website to good use.
PPC management services help you reach your customers online through paid search advertising that places your site at the top of search engine result pages (SERP) for drastically increased visibility of your business. This results in your pages being put in front of people who are looking for exactly what you provide. This means the clicks you receive are coming from interested parties that are seeking out businesses and products in your sector. PPC services enable you to acquire new customers rapidly due to this prioritized placement and extremely precise targeting.
Receive High-Quality Traffic, Instantly
These visitors are high-quality traffic due to the specific nature of the searches that result in your site being placed in front of them. This provides leads that have an increased likelihood of converting to sales. You pay for each click, and each click can more than pay for itself when you are running an effective PPC campaign. Not taking advantage of PPC services is basically like shooting yourself in the foot because PPC marketing places your company in front of customers that are actually searching for exactly what you provide.
Unlike other forms of marketing, PPC services provide instant results that you can continuously track. Results are immediate because, unlike with organic rankings, SERP placement takes effect immediately. The advanced search algorithms used in determining what sites to place in front of search engine users are thrown out the window when PPC marketing is employed. Your site will see top placement at the flip of a switch.
Beyond Search Engines
PPC management services cover various ad platforms such as search ads, remarketing ads, video ads, and more! This allows you to specify the types of ads your audience will see and where they’ll see them. The precise targeting possible with PPC advertising is unparalleled and allows for excellent detail tracking so you can see exactly where your marketing money is going and how well that money is being spent.
PPC campaigns provide high ROI and significantly increase the value of your site that you’ve already invested advertising dollars into creating. Pay-per-click allows you to target specific audiences in specific areas at particular times; giving you unparalleled preciseness that ensures your advertising dollars are well-spent. PPC advertising can provide some pretty amazing benefits, but what is preventing you from running your campaign on your own? Why would you need to hire a PPC management service instead of just doing it yourself?
Why Do People Hire PPC Services?
While PPC may seem like an easy fix to your advertising woes, a lot of work goes into planning, optimizing, and managing a successful PPC marketing campaign. PPC services can provide invaluable expertise throughout every step in order to make sure you squeeze every last drop out of your marketing investments. PPC management services have experience with the setup process, keyword researching, ad copy generation, quality score optimization, and landing page optimization - to name a few.
In addition to the general expertise that our search engine marketing firm can give you, we also provide constant tracking, analysis, and optimization for continued success. PPC services offer A/B testing, also known as multivariate testing, which gives your optimization process a boost by allowing you to test any element on your site and its effectiveness for attracting the attention of your visitors. These elements include things such as the colors used on your page, overall layout, photos and images, content and its effectiveness, and many more factors of engagement.
This kind of A/B testing removes the guesswork, so you can know exactly what visitors respond best to and optimize every inch of your pages and ads. PPC services can go beyond just testing and optimizing ads and also test your landing pages themselves to boost your conversion rates. This can drastically increase your return on ad spending.
Greater Return On Investment
All of this results in a greater return on investment for your marketing dollars. PPC management services can help you receive better quality leads and higher conversion rates for increased sales while doing it all at a better cost per click. Professional expertise can go a long way in any endeavor. You didn’t get to where you are today without understanding the value of an expert’s assistance. This is especially true regarding enterprises that you haven’t undertaken previously or for aspects of the business that you might not have that much experience in. Hiring a PPC management firm can help you see greater returns on your ad spend while making the process as pain-free as possible.
Improved ROI can be attained through the use of PPC services by providing you with higher quality leads and increased sales conversions. A PPC agency can also help to prevent you from spending money in unnecessary ways that have lower success ratios than other avenues you could take. With the expertise of a PPC agency at your back, you can feel secure in the knowledge that your money is going to all the right places regarding your PPC marketing campaign. PPC agencies save you money by optimizing your targeting and making sure you aren’t paying for low-quality, irrelevant clicks that won’t result in conversions.
Different agencies offer various payment models, and you should always find a service that fits into your budget and makes sense to you. Right about now you’re probably asking yourself, “How much does PPC management cost?”
How Much Does PPC Management Cost?
PPC management pricing is generally separated into three models of payment plans:
- flat rate
- hourly
- percentage of ad spend
These separate models allow for flexibility and customization that can meet your budget and requirements at the same time. It’s paramount that the payment model provides you with the results you need at prices you want and does so in a way you can easily understand. PPC management services should be focused on helping you succeed and not on squeezing out every last penny from your pockets.
Typically, most agencies charge a management fee plus a percentage of your advertising budget (typically 10-20%). These fees cover setup costs and management of your ongoing marketing campaigns to ensure that your ads are optimized continuously and giving you the greatest returns on your investment possible. Monthly fees cover the ongoing management of your PPC campaigns and allow your chosen agency to provide you with support and optimizations continually.
As with most things in life, you often get what you pay for with a PPC agency. Cheaper, cut-rate services will most often result in less success, and a lower ROI for your ad spend. Another important thing to consider is whether the agency you’re looking to hire has experience in your particular industry.
Industry Specialization
Industry SpecializationIndustry specialist agencies can provide a lot of benefits to your company through their enhanced understanding of your competitors and your audience. PPC agencies with industry specializations are more aware of the specific terms to target for search engines and know what converts to drive a higher return on investment for your advertising spend. This particular knowledge of your industry and niche provides industry specialist agencies with a competitive edge that they can wield to your advantage.
Agency resources and experience is incredibly important when it comes to driving traffic to your site and providing you with the greatest ROI. Leveraging expertise allows our agency to be in a constant state of improving your conversion rates. These higher conversion rates are directly related to your return on investment in paid search advertising campaigns. You can better your campaigns by matching the intent of the searcher which reduces your cost-per-click for enhanced earnings.
Next-level Service
PPC agencies that only provide PPC services leave far too much ROI on the table due to their lack of resources for optimizing your campaign. Without landing page optimization, your clicks will struggle to translate into sales and without maximizing the effectiveness of your ads themselves, you’ll see less meaningful clickthrough rates. Our agency has the expertise to ensure your advertisements and landing pages are optimized on an ongoing basis in order to maximize clicks and conversions.
Our Fee Structure
We charge a tiered, ongoing monthly management fee that is based on your total monthly traffic budget. This allows us to manage the entire process and take care of everything for you, so you can take a hands-off approach as we track and report on your campaign’s progress. We fit into your budget to provide you with a comprehensive service that maximizes your advertising return on investment from the start to finish of each campaign.
We also provide conversion-tracking which enables us to pinpoint your return on investment and give you detailed reports of where your money is going and how it's performing. Your results are our primary concern with each campaign that we oversee.
Services are tailored to your specific industry and niche and are thoroughly researched and tested for optimal performance. With the instant results of a PPC campaign, you will always have your fingers on the pulse of your advertising’s success rate!
Our PPC specialists will continuously monitor the keywords, ad placements, and all other relevant metrics to ensure we are driving conversions at the lowest costs. Your advertising dollars should never go to waste and we will work to ensure your money and your time are utilized to their highest potential. By leveraging our experience and knowledge of your industry, we're able to provide unparalleled service and results that will see you reaping the rewards of professional paid search services executed to perfection.
Discover how we can help you
If you're looking to skyrocket your ROI with paid search engine marketing, fill out this form and let us show you how we can get your company to new heights!
We don't just oversee your campaign, our team consistently monitors, tests, and optimizes your ads and landing page experience. These extra steps will give you the competitive advantage that you need.
By filling out this contact form we can begin the discovery process to determine how we can best service your campaigns. There is no hard sell, obligation, or commitment. We'll contact you as soon as possible, discuss how we can get you to that next level, determine if we're a match, put a plan together, and, hopefully, move forward from there.