Pay-Per-Click Mangement for Law Firms

Generate more leads and sign more cases through ROI driven PPC campaigns.

Acquisition-Focused Targeting

Fully Scalable Income

ROI & Conversion Tracking

Bottom Line – Our Paid Search Services Get Results

Our approach to Pay Per Click Services is focusing on optimizing your paid search campaign for the keywords that will convert into new clients at the lowest cost per case. Instead of optimizing for website traffic, we focus on new client acquisition, ensuring that your law firm will have a sustainable and profitable return on your investment (ROI).

Growth from 48 to 150 signed cases.

Results you can count on. Our paid search management services will drive "ready now" customers to your law firm. Chart showing over 100% increase of year-over-year customer acquisitions.

Year-over-year results from a law firm client.

Paid Search Management Tailored For Law Firms

ROI Focused Campaign Optimization

Our Paid Search strategy takes a data-driven approach to generate you leads that will turn into new clients. We track each conversion from search term to sign up and use that data to optimize your campaign to ensure profitability and firm growth. Instead of focusing on just generating leads, we focus on making sure your law firm signs up new high-quality cases.

No-Compete Guarantee

We are looking for long-term success and take your privacy seriously. We will not work with your competitors while we are working with you. We will not share your competitive advantage and would never use your winning strategy to help your competition.

Law Firm Pay-Per-Click Services Experts

Our results will speak for themselves. We offer solutions that will help your law firm grow by signing more higher quality cases. Our campaigns use data to reduce wasted ad spend and improve your conversion rates.

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Good Firms Top Marketing Agency
Bing Accredited Professional

SEM Dynamics helped bring my business from brand new to flourishing. Without retaining the services of any other company, they were able to fully take care of my marketing and SEO needs. Throughout the process of working with SEM Dynamics, they provided me with guidance, insight, and tips for increasing the online presence and visibility of my company.

I could not have succeeded so well and so quickly without their valuable services, and I would recommend SEM Dynamics to anyone wanting to have an SEO and online marketing advantage in this competitive market.

– Jessie Zaylía, Esq., CA Workers’ Compensation Attorney

Comprehensive Pay-Per-Click
Services for Law Firms

We utilize A/B and Multivariant testing methodologies for the landing pages and for the ads to improve the performance of your campaigns. We use the data that we collect from heatmaps, current campaign winners, and our hypothesis to test against new ad copy or landing page adjustments. Over time, we combine the multiple winning elements and demonstrate measurable improvements.

Our work doesn't stop after the ad clicks. We optimize your website pages to improve the conversion rates with the use of heatmaps, visitor recordings, and live user studies. We utilize data-driven analysis and testing to lower your customer acquisition costs.

Our focus is not to just drive website traffic and generating new leads, but to ensure that your ROI. We will work with your team to track every new signed case to the campaign, ad group, and keyword. We use this data to upload back into the Google Ads dashboard and optimize your campaign for the best cost per case (not just leads).

To deliver new signed cases at a lowest cost per client acquisition, our experts optimize everything from ads to targeting to user experience. We especially emphasize maximizing your Quality Score to ensure that your keywords are receiving the highest position at the lowest possible cost per click. Having a well-optimized campaign with a high-quality score will lead to a lower cost-per-lead and signed case.

The Process


We will gather all of the information that is needed to make your firm's campaign a success.

Analyze & Set Up

Through competitor and industry analysis, a custom plan is created for your account.

Launch & Optimize

It's time to launch your campaign. Every step is monitored and optimized to ensure the greatest level of success.

Track Results & Adjust

Analyzing the results and uploading conversions to optimize campaign for the leads that turn into signed cases.

Take The Steps To Make Your
Law Firm A Success

Tell us how we might be able to help you. We will contact you as soon as possible to schedule a followup call so that we can discuss your needs in further detail.

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