Why your business needs a website
In this digital age, most people use web searches as their primary means of gathering information and finding businesses. This means if you don’t have a website, you are drastically reducing your potential reach and crippling yourself for the competition’s benefit. Our world is becoming smaller every day through globalization and, in order to compete, you need to make sure your business doesn’t get lost in the shuffle.
A well-made site helps to build trust by providing a centralized location where clients can get updates, learn about your services, and have all their questions answered. Additionally, a beautiful and easy-to-use site gets lots of foot traffic which can have a drastic impact on word-of-mouth advertising by leaving a lasting impression on your visitors.
How much does a website domain name cost?
A website domain (the name you type into the browser) can cost anywhere from $1 per year up to thousands annually depending on the extension used (.com, .net, etc.) and the name itself and its availability. Many domain names are already taken and could cost an arm and a leg to purchase. In fact, the most expensive domain name sale to date was “Insurance.com” which went for a staggering $35.6 million in 2010.
This doesn’t mean every domain name is going to break your bank; it just means you might have to get a little creative with your website URL if you want to go for cheaper options. This isn’t necessarily a bad thing, however; an original website URL could actually result in better name retention and make for easier recall. Of course, you could always go for more common domain names, but either way, you will have to pay annually for your domain - some services will allow you to pay for multiple years in advance as well.
Be wary when visiting and purchasing from these domain name selling services as they are prone to adding on additional services and trying to nickel and dime you. Make sure you take your time and carefully read over each step of the process in order to avoid any unexpected fees. Many services will also offer reduced rates for the first year and then drastically jack up the costs once the contract has been renewed. Keep an eye out for all the details of the agreement and make sure you aren’t setting yourself up for disaster. Do your due diligence before diving into a contract with some cut-rate service and make sure they don’t have a history of shady dealings by checking out customer reviews and message boards prior to signing.
When you doubt, you can always reach out to us. We are more than happy to help you decide on a name and what services you may need or should exclude.
What is the average cost of website design for a small business?
The cost of web design can vary greatly depending on numerous factors such as the level of quality, the number of pages, and the expertise needed for proper search engine optimization. Custom page design, while a bit pricey, can really help to make your site stand out from the competition and help you see a higher return on investment. Templates can be used for standard pages within your site which can save money at the expense of originality, but a custom landing page can really help your business leave a lasting impression.
A high-quality design job will take time and money, but the fruits of the efforts will be much greater than those of a slapdash hack job. In addition to the graphics, the performance of the site itself and its optimization for search engines will have a marked improvement on its placement within search engine rankings. Having content that is engaging and properly optimized will boost your site’s traffic and lead to more prospects and conversions, but this work isn’t accomplished overnight either.
Template-based web pages are an affordable option but will result in less traffic and functionality compared to professionally-designed custom pages. While a high-end website can be quite costly, a well-honed site will notice much larger increases in traffic from that of a poorly optimized and visually displeasing one. Beautiful, functional sites see greater returns on investment for your business for years to come due to the quality content and accessibility that they provide to your audience.
How much does a website cost per month?
Website hosts (services that provide the servers your site and its content live on) can also have drastically varying monthly prices depending on various factors such as the specific services they provide in addition to the hosting such as the amount of traffic your site can support and the reliability of the host. Your monthly cost can vary between a few dollars per month up to several hundred based on these variables.
A cheaper service will be fine for a small business whose site doesn’t see hundreds or thousands of visitors hourly, but if you run a global company that has constant traffic, you’re going to need dedicated servers. Hosting services typically offer these different types of servers:
Shared hosting means your site will be placed on a server along with hundreds or even thousands of other sites that will all share the space and resources with each other. This is the cheapest option (starting as low as $3.95/month) that can serve your smaller business well, but traffic limitations can create slow load times and have poor scalability and security.
Virtual Private Server hosting is similar to Shared hosting because your site will share a server with other sites, but there will be fewer sites on the server and they are partitioned separately from each other. This means your site will have more dedicated resources as a baseline and will have some scalability for times of traffic spiking. These servers are still affordable (in the $20-$100 range per month) but allow for increased traffic and provide more reliability.
Cloud hosting utilizes a network of servers that all act together as a single system. This means your site is hosted on numerous servers which allows for immense scalability and reliability. If a server on the network goes down, the other servers can pick up the slack and prevent loss of service. Pricing is typically charged on a usage basis with a flat starting rate in the $30 range.
Dedicated hosting places your site on its very own server separate from anyone else’s site. This allows for greater customization and security as well as high performance up to a certain point. A dedicated server will provide the highest speeds but has a hard limit to its scalability. Dedicated servers range in the $80-$500 per month range based on the services provided by the host and the specifications you require.
Creating a site for your business can be quite the undertaking, but we live in a world where not having a website for your business is a severe disadvantage. Modern consumers have higher expectations for the companies they do business with and rightfully so. A beautiful, functional site will catapult your business over your competition while providing a place for your customers to find and interact with you.
Let us help launch your company website
Properly building a website that not only converts but uses the right tech for the job can be a daunting task. We know what it takes for your company's website to be successful. Our team has been building websites for businesses for over twenty years.
You can trust your business needs to our experts because we won't just build you a website. We will create a vehicle for converting new clients and engaging current and past clients.
By filling out this contact form, we can begin the process of discovering what your company will. There is no hard sell, commitment, or obligation. If we're a match, great! If not, you will, at a minimum, be given some actionable information that will help you in your journey.