How Conversion Rate Optimization (CRO) Will Increase Your Law Firm's Revenue
Conversion Rate Optimization is important because clients are limited and traffic is expensive. The legal industry is an incredibly competitive space, and that means that getting the right clients to your website takes an incredible investment. CRO is the process of making sure they choose your firm once they arrive at your site, instead of leaving and choosing a competitor.
Let’s say you spend $20,000 per month to bring 5,000 targeted visitors to your site each month. From those visitors, you close 1%, bringing in 50 new clients.
You can double your revenue in two ways.
The first option would be to double your clients by doubling your traffic. The next 5,000 visitors per month would probably be twice as expensive, let’s pretend it’s the same cost as the first 5,000, meaning you are now paying $40,000 per month to get 100 new clients.
The second option would be to improve your conversion rate by an additional 1%. With a 2% conversion rate, you would bring in 100 new clients each month, doubling your revenue, without paying a dollar more for traffic.
This is the power of conversion rate optimization. It lets you drastically increase your clients and revenue without paying a dollar more for expensive legal traffic.
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CA Workers' Compensation Attorney
SEM Dynamics helped bring my business from brand new to flourishing. Without retaining the services of any other company, they were able to fully take care of my marketing and SEO needs. Throughout the process of working with SEM Dynamics, they provided me with guidance, insight, and tips for increasing the online presence and visibility of my law firm.
I could not have succeeded so well and so quickly without their valuable services, and I would recommend SEM Dynamics to anyone wanting to have a marketing advantage in this competitive market.
Get More Clients Without Paying For More Traffic
Traffic is expensive. You know this already. You’ve spent years investing in SEO, advertising, and other marketing channels, and you’ve paid a lot of money to get a steady stream of visitors to your website each month. But what happens once those visitors arrive at your site is just as important.
If you don’t have an airtight process for converting those visitors into customers, that investment is leaking out and wasting away.
This is where SEM Dynamics comes in. We help you get more clients and make more money from the traffic you already have. With our proven conversion rate optimization (CRO) process, you don’t need to pay for more traffic to get more clients and make more money.