When you set out to optimize the conversion rate of your site, you should have a good idea of what your goals are, and a strong knowledge of your audience. Start with the purpose of your site, and work from there.
Here are some other tips on how to effectively improve the conversions on your website.
Improve Your Calls To Action
Each of your web pages should have a purpose, and a goal to gain something from the user that is visiting. Whether you are generating more page views, leads, or sales, having a purpose for your page is important to get your users to take the action you want them to. To make that happen, your page needs to have CTAs, or Calls to Action.
You should work to have your calls to action on the top portions of your pages, above the fold of scrolling. This means your phone number should be prominently displayed, or your contact form made available to fill out. Pay attention to what your site looks like on mobile devices as well, and make sure your CTAs work effectively there as well.
Improve the Speed of Your Website
While the speed of your site may not seem like a significant contributing factor to conversion, but if your page doesn’t load quickly for a user, they may just leave. Working on your site’s webpage speed has many benefits, but helping users move quickly through the purchase or contact process is definitely near the top. Don’t ignore speed when building your site. A beautiful page is great, but if you can’t navigate through it quickly, it doesn’t do much for your business.
Show Off Testimonials from Your Customers and Clients
People often connect with other people’s experience. Showing that others have had a positive experience with your website and business can significantly influence a user’s decision to take the next step in engaging with you. Sharing customers opinions can help seal the deal and make your business really stand out from your competition. Don’t make the mistake of using fake testimonials or reviews though, as users can easily sport fake, generic reviews.
Use Quality Content
The words that occupy your pages matter. The content needs to read well and be easily understandable for the user. If it is grammatically poor or written at a less than professional level, you are going to be far less likely to convert those users into paying customers and clients. The content on your site is your opportunity to express your authority and expertise, and you don’t want to blow it. Optimizing your content can help your conversion rate explode.
Clean Up the Clutter
Set yourself up with a strong foundation to work from by clearing out the extraneous clutter on your pages. Many people think bright colors, and lots of call outs are best, but keeping this streamlined and straightforward will help keep your users focused on the page, and allow you to drive the engagement that you want to. Don’t give the user too many choices; they can become easily overwhelmed and lose focus.