Should You Hire a CRO Agency for Your Business?

Digital Marketing » Conversion Rate Optimization » Should You Hire a CRO Agency for Your Business?

Conversion Rate Optimization (CRO) is a method to boost the number of website or mobile app users who take a desired action, such as making a purchase or filling out a form. This process enables companies to gain a better understanding of their customers, increase their earnings, and reduce their expenses associated with gaining new customers.

As with most things business-related, you can either create and carry out a CRO plan yourself or outsource the job to experts. Before making a decision, it is important to evaluate whether a CRO agency would be a suitable choice for your business or not.

Read this article for an objective look at CRO agencies that includes the pros and cons of working with one.

Understanding Conversion Rate Optimization (CRO)

The goal of CRO is to optimize the user experience across different devices such as desktops, tablets, and mobile devices. With mobile traffic representing the majority of inbound traffic for most companies, mobile optimization has become increasingly important. This requires constant A/B testing of different variations of page headlines, copy, and other marketing elements to identify what drives conversions.

CRO also involves analyzing the impact of marketing efforts on conversions, such as which marketing channels work best and whether variations in landing pages or products affect conversion rates. Through collaboration with the marketing department, CRO helps maximize conversions and optimize overall business performance.

Pros of Hiring a CRO Agency

Partnering with a talented CRO agency can help businesses grow more quickly and reach a broader audience. These agencies often offer a range of services such as web design, SEO marketing management, and video production. Think of these agencies as one-stop shops for your company’s marketing needs.

Hiring an external CRO agency means having a ready-made team of conversion experts with vast experience. You can avoid the time-consuming hiring process and training of existing team members for the role.

Cons of Hiring a CRO Agency

Hiring a CRO agency can be a costly investment, particularly for smaller businesses with tight budgets. Additionally, communication can be challenging between the external agency and the internal team, resulting in a lack of clarity and understanding of the business goals. This can lead to ineffective strategies and wasted resources.

Another disadvantage of hiring a CRO agency is companies might have limited control over the CRO strategy and execution, which can be frustrating and may result in missed opportunities to optimize the website or app.

Alternatives to Hiring a CRO Agency

Companies can recruit CRO experts who work in-house. This can give companies complete control over the CRO process. Alternatively, companies can obtain CRO training for current staff, allowing them to develop the necessary skills and knowledge to implement effective CRO strategies. Hiring consultants for specific projects can be another budget-friendly method.

Using CRO tools is another option, but you should have someone on-hand who knows how to use them. While these tools can provide valuable insights and data, without a team member who knows how to properly use them, their potential benefits may not be fully realized. This could include not being able to effectively analyze and interpret the data or not being able to make informed decisions based on the insights gained. 

Key Considerations When Deciding to Hire a CRO Agency

You should have a clear understanding of your CRO goals and identify the areas where you need the most help. Additionally, you should evaluate whether your company is willing to collaborate with an outside agency and have a budget in mind for CRO services. If you are a small business owner, it is important to consider the cost implications of outsourcing CRO, as it may be cost-prohibitive.

Evaluate whether or not your company employs someone who has experience with CRO and is confident in their abilities. If your website is simple, can this person handle CRO themselves? What if your website is complex? How many channels will this person have to maintain and monitor? Answering these questions can be a pivotal factor in deciding to use an agency.

When to Hire a CRO Agency

If your company doesn’t have a dedicated CRO specialist and has the budget for it, then you may want to consider hiring a CRO agency.

If your company is experiencing low, stagnant, or declining conversion rates, it may be time to consider hiring a CRO agency. Similarly, if there is no strategy in place or testing has been minimal or unsuccessful, bringing in outside expertise can help identify opportunities for improvement. A CRO agency can conduct thorough audits and testing, implement strategies for optimization, and provide ongoing support to ensure continued success.

Activate Your CRO Today

As a responsible business owner, you should make informed decisions based on your unique needs, resources, and objectives. While Conversion Rate Optimization (CRO) can significantly boost your company’s success, it’s important to remember that there’s no one-size-fits-all solution. Don’t be afraid to experiment and adjust your strategies as you go along. Consider partnering with a CRO agency to get professional assistance at the right time and within your budget.

About The Author

Matthew Post

Matthew Post

Matthew Post has dedicated over two decades to building and optimizing websites. He has worked in-house for nationwide e-commerce companies and large local firms to increase customer engagement through conversion rate optimization and search engine optimization. His expertise covers both the development and growth of digital properties.