9 tips to get more leads from your website
Creating a successful lead generation strategy involves some trial and error. There’s no magic formula that works for every business, but there are simple changes you can make to your marketing mix to increase the number of visitors who turn into paying customers. Below are 9 ways to turn your website into a lead-generating machine, whether you’re just starting a new business or having trouble converting existing traffic.
1. Have a strategy
Your website is a window into your business, and it’s crucial that it makes the best first impression possible. The first step in getting more leads from your website is strategizing how people will find you there. If you don’t know what kind of content to write or where to put it, then you’re not ready to start writing content yet!
It’s tempting to get caught up in the excitement of creating content without spending time thinking about who might be looking at it and why they’d care—but before you start putting pen (or keyboard) to paper (or screen), ask yourself:
What are my goals?
How many people should come through this door?
What do I want them to do once they do?
These questions should be answered before you start building out any part of your site. This can seem overwhelming if you’ve never done anything like this before. Still, fortunately, there are plenty of resources online with advice about digital marketing strategies that will help guide the way.
2. Use the right tools and services
To get more leads and sales, you need to track your marketing efforts’ results effectively. Here are three tools that can help:
- A lead generation tool like Drift allows you to create landing pages and optimize them for increased engagement with your target audience. It also enables you to measure how many people visit your page, where they come from, how long they stay there, what links they click on (and which ones don’t get clicked), who signs up for emails or other forms of contact with you after visiting the page…and so much more!
- A customer relationship management (CRM) solution like Salesforce allows you to collect customer information over time — their names, email addresses, phone numbers, and social media profiles — so that when someone takes interest in something new from your company’s website or blog posts (or anywhere else online), there’s already a way for Salesforce’s software program called “Lead Management” provide a better experience than others by sending targeted emails automatically based on past interactions between both parties involved
3. Get rid of the jibberish words
The second way to get more leads from your website is to eliminate the jibberish words. Jibberish words are anything that is not relevant to the content or over technical, including industry buzz words.
The problem with these types of words is that they make it harder for readers to understand what you’re saying. They also give off a very salesy vibe, which can sometimes turn people off from reading further on your site if they don’t feel like you’re talking directly about their needs and wants—which brings us back around to our first point:
People want accurate information about what you offer!
4. Build a killer landing page
A landing page is a dedicated page on your website promoting a specific product or service. Landing pages are great for converting clients because they’re designed to be easy to navigate and capture leads with limited distractions.
Here are some tips for making sure your landing pages rock:
- Make it easy to navigate. People have short attention spans, so don’t give them the chance to get bored! Make sure there’s no part of your landing page where visitors have to scroll down too far before seeing anything relevant—one reason why it’s crucial that you optimize everything from images to buttons with alt tags (so screen readers can read them aloud).
- Don’t make people wait forever for something important like signing up for an email list or downloading an e-book. If a visitor wants more information about what you’re offering, make sure there’s a button in plain sight that takes them right there without having them click around multiple times looking for what they want.
5. Add a contact form to your homepage (and every other page)
Another great way to increase leads is by adding a contact form on your homepage. You should also add one on each other page you have since this will give visitors more options for where they want their lead information sent.
It’s essential that the contact form is easy to find and use since, otherwise, many people will miss out on it entirely. Suppose someone doesn’t see your contact information immediately when they arrive at your site. In that case, chances are good that person won’t notice it later either – especially if other things are taking up screen space on your website, like ads or social media icons in the top right corner of the page.
To make sure people can easily locate and fill out your form, make sure it isn’t hidden behind too many links or menus. You should also consider moving any relevant links down onto this page, so it doesn’t take as much effort for users to find them after submitting their information via the form itself!
6. Create lead magnets and place them above the fold
Creating a lead magnet is easy to get people to give you their contact information in exchange for something of value. A lead magnet could be an ebook, webinar, or any other unique resource that helps your visitors and prospects. Lead magnets also make visitors more likely to share your content with others because they can feel good about helping you by giving away this valuable resource.
Once you’ve created a lead magnet, it’s time to place them on your site above the fold so that prospects can easily find and access it without having to scroll down past other content first.
7. Write more blog posts consistently
Blogging is a great way to establish yourself as an authority in your industry. It also helps you build a relationship with your audience, which can help you build your brand.
If you have written blog posts, people will find them when searching for information about your business or industry. When they do, they’ll see that you’re an expert on the topic, and they’ll be more likely to trust what you have to say, which makes it easier for them to convert into leads and customers!
8. Create and optimize local business listings for your website (and business)
Create and optimize local business listings for your website (and business)
This is one of the most important things you can do to get more leads from your website. Local business listings are essential to any SEO strategy because they give Google a clue about who you are. And if you want to draw in more people from Google, it all starts with those local listings!
Google makes it really easy to add and manage your business listing on search engines like Google My Business, Yelp, and others by providing step-by-step guides on creating a listing, updating information or photos, responding to reviews, and other actions that can help increase visibility online.
So make sure you’re doing everything possible within these platforms so customers can find and interact with your brand there too! If you don’t have any reviews yet, ask some past clients if they’d be willing to leave one – this will help improve rankings significantly and boost chances of future users’ finding them through keyword searches.”
9. Ensure your website loads quickly on mobile devices
If you have a website, it should be mobile-friendly.
Not only should your website be mobile-friendly, but it should also load fast. Several studies have concluded that visitors are most likely to click their back button and abandon your website if it takes longer than 3-seconds to load.
Since we are talking about website speed on a mobile device, testing your website speed on a 3G network is essential. You can use sites like webpagetest.org to test your website’s loading speed on mobile networks.
Lead generation is an essential part of any successful digital marketing strategy.
Lead generation is an essential part of any successful digital marketing strategy. It is a long-term process that requires dedication, patience, and hard work. You should be able to see the results of your lead generation efforts within six months, but it can take one year or more before you see the full impact.
Lead generation can be a long process because it requires a lot of work on your website to get high-quality leads. The key to getting good results with lead generation is creating fantastic content that will attract visitors who will convert into leads for your business.
Whether you’re just starting with lead generation or a seasoned veteran, we hope these nine tips will help you get the most from your website. If you have any questions about any of these tips or general SEO and marketing services, feel free to contact us! We’d be more than happy to help.
Become a Marketing Master
Sign up now to hone your marketing skills and receive notifications when new tips and studies are released.