Conversion Rate OptimizationAvoid Costly Roadblocks & Unlock The Full Potential Of Your Website

Your website’s load speed is a critical part of its performance. A study conducted by Google in 2017 showed that increasing load speed but just 2 seconds (from 3 seconds to 5 seconds) caused an average 280% increase in people leaving before the site loaded.

In other words, there’s not much of a margin for error here, and small improvements to speed can cause a huge improvement in conversions.

This is why the first thing we do when working with a new client is to decrease the site’s load speed. We aim for less than 1 second load times for desktop users and within 3 seconds on a mobile 3G connection. After all, if people leave before your site even loads, what you have on the site itself doesn’t even matter.

We prioritize plugging this “leak” and make sure that load speed is never the reason you lose out on a client.

Heuristic analysis is a method of inspecting a website for usability against a set of best practices. This type of evaluation is helpful in providing quick and less costly feedback to your law firm's designers or developers.

Don't have a developer? No problem. Our web dev team can help.

Heuristic analysis can be performed at any stage of the design process and can even be executed on a live site.

The bottom line is that it's never too late to get input from experts who know what it takes to make your firm's website have an improved user experience. Heuristic analysis can be the quickest way to get your firm that upper-hand advantage.

The best way to learn how people perceive your website is to ask them! We create personas and demographics for your ideal customer, and then we go out and get real people who match those profiles and have them engage with your site.

We record their live session of them interacting with your site, complete with live reactions and commentary, and then we get their in-depth thoughts and opinions afterward.

This is a cutting-edge CRO technique that many of the biggest online companies are using, but few law firms have yet to follow suit. It allows us to learn directly from your ideal clientele and discover what they want to see, what they are looking for, and what trouble areas they are experiencing on your site.

There’s no better way to immediately get a massive competitive advantage for your firm.

Live user testing is perfect for gaining critical qualitative data from a small sample size. Unfortunately, it’s too expensive to do at scale, and that’s why we also employ heat map testing to collect helpful user data for every single user who visits your website.

With heat mapping technology, we can see data on how every user engages with your site.

Heat maps let us track visitor mouse clicks and phone taps, mouse movement, and how far down the page people scroll. We can see which buttons they click on and where on the page they lose interest.

This data is incredibly helpful to our ongoing efforts to improve site performance in the long term. Even when the overall campaign is working well, we can still identify weak spots that can be further improved to maximize your ROI.

We use every tool in our capacity to help you crush the competition and then build an ever-increasing moat around your lead. Ongoing A/B and Multivariate testing for both ads and landing pages are a big part of this strategy.

We use the data that we collect from heat maps and successful campaigns to hypothesize and test new ideas with the potential to increase your ROI and further your firm’s lead. These test results will confirm if a roadblock that we uncovered is fixed.

As your long-term partner, this process never stops. We are always pushing to get you better results.