Managed PPC Marketing Articles
Embracing Change: AI’s Impact on Google Ads & What Lies Ahead
Artificial intelligence (AI) is rapidly transforming digital advertising just as it is revolutionizing numerous other sectors. Large language models are seemingly being integrated into every new app that hits the market. What can this new…
Adjusting Your Local Service Businesses Google Ads Strategy for Seasonality
If you run a local service business and want to reach a specific group of people, Google Ads aims to connect with potential customers who are near your business location. The best part is that…
Top 11 Tips for Launching a Winning Google Ads Campaign
Google Ads can be a powerful tool to help you drive targeted traffic to your website and increase conversions. By using Google Ads, you can show your ads to users who are actively searching for…
Google Ads Quality Score: What It Means and Why It’s Important
In today’s frenzied business landscape, companies aiming to attract new customers must get to the root of their content. SEO is a major component that companies must explore to remain relevant in their markets. Discovering…
Google Ads Bidding Strategies Explained
Google Ads offers bidding strategies that align with various ad campaigns. For instance, if you want your ads to receive more clicks, then you would apply the appropriate bidding strategy to maximize your money and…
Google Ads Targeting Options Explained
Google Ads is an online advertising platform that businesses can use to create and display ads on Google’s search engine results pages, partner websites, and YouTube. For local service businesses, Google Ads can be an…
Keyword Research for Local Service Business Google Search Ads
Keyword research is a critical component of any successful Google Search Ads campaign that involves identifying the most relevant and best-performing search terms that your target audience is using in Google Search. This information makes…
Measuring Google Search Ad Campaign Success
Tracking conversions is important when optimizing Google Search Ads campaigns. We’ll discuss a few important conversion tracking methods, such as online lead conversion tracking, offline conversion tracking, phone call tracking, cross-device conversion tracking, and tracking…
Get Positive Results with Negatives: Optimizing Google Search Ads
While often overlooked when running a Google Search Ads campaign, utilizing negative keywords can significantly impact performance and allow advertisers to maximize their efforts. In this article, we will underscore the importance of negative keyword…
Mastering Responsive Google Search Ads
Online advertising has become one of the most important aspects of successful marketing strategies for companies of all sizes across numerous industries. Google Ads can play a significant role in helping organizations reach their target…