Managed PPC Marketing Articles
Google Ads Targeting Options Explained
Google Ads is an online advertising platform that businesses can use to create and display ads on Google’s search engine results pages, partner websites, and YouTube. For local service businesses, Google Ads can be an…
Keyword Research for Local Service Business Google Search Ads
Keyword research is a critical component of any successful Google Search Ads campaign that involves identifying the most relevant and best-performing search terms that your target audience is using in Google Search. This information makes…
Measuring Google Search Ad Campaign Success
Tracking conversions is important when optimizing Google Search Ads campaigns. We’ll discuss a few important conversion tracking methods, such as online lead conversion tracking, offline conversion tracking, phone call tracking, cross-device conversion tracking, and tracking…
Get Positive Results with Negatives: Optimizing Google Search Ads
While often overlooked when running a Google Search Ads campaign, utilizing negative keywords can significantly impact performance and allow advertisers to maximize their efforts. In this article, we will underscore the importance of negative keyword…
Mastering Responsive Google Search Ads
Online advertising has become one of the most important aspects of successful marketing strategies for companies of all sizes across numerous industries. Google Ads can play a significant role in helping organizations reach their target…
Google Ad Extensions – Your Options and Their Benefits
Google Ads extensions are assets that are added to your ads to help them take up more space on search engine results pages. These assets contain information that can help Google Search users find what…
How Google PPC Search Ads Work
Google Search is the world’s most-used search engine. As such, it is a popular destination for marketers and business leaders to advertise their products and services. Google allows them opportunities to place their ads in…
Is a Google Ads campaign right for you?
Google Ads can be a great way to increase website traffic and boost sales, but it’s essential to understand what you’re getting into before you start. This article will discuss the basics of Google Ads…
Top 7 Tips for Launching a Winning Google Ads Campaign
If you’re ready to take your business to new heights, Google ads should be on your radar. As long as you launch your campaign strategically, you’ll be able to hyper-target your audience. This can build…
7 Deadly Mistakes to Avoid When Setting up Google Ads
No matter your industry, Google ads can do wonders for your marketing goals. You can use them to target the right people at the right times. As long as they’re set up correctly, Google ads…