Business Marketing Articles
Introduction to Remote User Testing
You might think you know your customers. You have created avatars of your ideal customers and have crafted marketing campaigns to speak to them. Can you say the same about your products, services, and digital…
Get Positive Results with Negatives: Optimizing Google Search Ads
While often overlooked when running a Google Search Ads campaign, utilizing negative keywords can significantly impact performance and allow advertisers to maximize their efforts. In this article, we will underscore the importance of negative keyword…
Mastering Responsive Google Search Ads
Online advertising has become one of the most important aspects of successful marketing strategies for companies of all sizes across numerous industries. Google Ads can play a significant role in helping organizations reach their target…
Create a High-Converting Website Headline
Your product or service is ready to hit the market. You have all the appropriate insurance to cover you against costly claims and lawsuits. You have your digital advertising ready to activate across the most…
Motivation and Value Proposition for Boosting Conversions
Mastering the art of conversion rate optimization (CRO) is crucial for businesses seeking to thrive and grow in today’s economy. CRO, a significant component of digital marketing, aims to convert website visitors into customers by…
Local SEO Lesson 4: Citations and NAP
Citations and NAP (name, address, phone number) are crucial components of local SEO and can have a significant impact on an organization’s Google Business Profile. Citations refer to mentions of a business’s NAP on other…
Backlinks Lesson 2: Getting Creative
Backlinks are incoming links to your website from other websites. These kinds of links play an important role in search engine optimization (SEO) because the number of backlinks a page has indicates its relevance, authority,…
Backlinks Lesson 1: The Good And The Bad
A backlink is a link from a website that points the reader to another website. These are invaluable for boosting your search engine optimization (SEO), as Google and other search engines typically view them as…
How Search Engines Work
Although you might use one every day, do you know how search engines work? If you are a marketing specialist or need to spread your brand’s awareness, then you should understand how search engines, specifically…
Creating Your Value Proposition
At its core, marketing is about communication. Companies want to tell people what they can offer them in order to force an action, usually a sale. Communicating value is more complicated than simply listing everything…