Search Engine Optimization Articles
Local SEO Lesson 4: Citations and NAP
Citations and NAP (name, address, phone number) are crucial components of local SEO and can have a significant impact on an organization’s Google Business Profile. Citations refer to mentions of a business’s NAP on other…
Backlinks Lesson 2: Getting Creative
Backlinks are incoming links to your website from other websites. These kinds of links play an important role in search engine optimization (SEO) because the number of backlinks a page has indicates its relevance, authority,…
Backlinks Lesson 1: The Good And The Bad
A backlink is a link from a website that points the reader to another website. These are invaluable for boosting your search engine optimization (SEO), as Google and other search engines typically view them as…
How Search Engines Work
Although you might use one every day, do you know how search engines work? If you are a marketing specialist or need to spread your brand’s awareness, then you should understand how search engines, specifically…
Leveraging Google Business Profile Posts and Q&A Feature: Boosting Engagement and Conversions for Local Businesses
Your Google Business Profile (GBP)’s Posts and Q&A features are essential features for increasing engagement and conversions. This article will cover the importance of utilizing GBP posts and Q&A content to maximize engagement and improve…
Google Business Profile Reviews: A Comprehensive Guide to Boosting Your Local SEO
As a business owner, you probably know how important it is to have a strong online presence. Google Business Profile (GBP) reviews are an essential part of boosting your local SEO and gaining visibility in…
Basic Google Business Profile Setup: A Step-by-Step Guide to Optimize Your Local Presence
Having a strong online presence is crucial for companies of all stripes. Google Business Profile (GBP) offers an easy and effective way for businesses to manage their online presence and increase their visibility on Google…
Google Business Profile Mastery: Unveiling the Key Ranking Factors for Local SEO Success
Many local business owners face the challenge of trying to improve online visibility but often lack the budget and resources available to larger organizations. That’s where Google Business Profile (GBP) comes in. With so many…
10 Innovative Ways to Boost Your Website’s SEO
As a business owner, getting eyes on your website is vital. One of the ways to get your links to appear higher in search results is to utilize backlinks. These are the links from other…
Technical SEO Basics: Robots and Indexing
The realm of search engine optimization (SEO) is constantly evolving and adapting to new technologies and methods of indexing, but technical optimization remains a crucial element for ensuring that search engine crawlers can access, index,…